Tools

Listing completeness checker

Fill in what your business profile currently says — here, on Google, or anywhere else — and see what a customer can and cannot learn from it. Everything runs in your browser; nothing you type is sent to us or stored.

Your profile

0 words

Result

0/100

0 of 100 weighted points from 7 checks.

What was checked

  • Business name (20 pts) — missing

    Without a name a customer cannot recognise, search for, or recommend you.

    Add the trading name customers actually use, matching your website and Google profile.

  • Category (15 pts) — missing

    The category decides which browse and search pages you appear on at all.

    Pick the most specific category that genuinely describes your main trade.

  • Town or city (15 pts) — missing

    Local searches are the ones with buying intent, and they are filtered by place.

    Set the town you are based in or serve most.

  • Description of at least 25 words (20 pts) — missing

    A short description is the only place you can say what you do, who for, and what makes you different.

    Write 25+ words in plain English: services, area covered, and one honest reason to choose you.

  • Website link (15 pts) — missing

    Customers comparing two businesses almost always open the website first.

    Add your full website address, including https://.

  • Contact phone number (10 pts) — missing

    For urgent trades a tappable phone number is the difference between an enquiry and a bounce.

    Add a UK phone number you answer during your stated hours.

  • Owner-verified (5 pts) — missing

    A verified profile tells customers the details are maintained by the business itself.

    Claim your listing by email to verify you own it.

What this score cannot tell you

  • · It checks whether information is present and well-formed. It does not visit your website or judge its quality.
  • · It cannot see your reviews, your competitors, or how you rank anywhere.
  • · A perfect score means your profile is complete, not that you will be found or hired.
  • · The weights are our editorial judgement about what customers use most, not a measurement.

The reasoning behind these checks is explained in module 2 of the free course.