Learn · Free course
Get your business found online
Thirteen short modules written for people who run a business, not a marketing department. No sign-up, no email address, no upsell at the end. Read them in order or take the one you need.
- Modules
- 13 modules
- Total reading time
- About 79 minutes in total
- Cost
- Free, and not gated behind an email
Module 1: How customers find businesses online
The five routes a customer actually takes to reach a local business, and why most owners only ever work on one of them.
6 min read
Module 2: Business-information consistency
Why the same name, address and phone number in every place is the cheapest visibility work you will ever do.
5 min read
Module 3: Google Business Profile
The free listing that decides whether you appear in map results — and the handful of fields that actually matter.
7 min read
Module 4: A website search engines and customers understand
The small number of things a website must state plainly before any other optimisation is worth doing.
7 min read
Module 5: Keywords and customer intent
How to find the words your customers actually use, without buying a tool or guessing.
6 min read
Module 6: Local SEO
Proximity, relevance and prominence — the three things local results are built from, and which you can influence.
6 min read
Module 7: Reviews and reputation
How to earn reviews properly, what UK law says about incentivising them, and how to answer a bad one.
6 min read
Module 8: Useful content
What to write when you have no time to write, and how to tell useful content from filler that quietly harms you.
6 min read
Module 9: Links, citations and digital PR
Which mentions of your business are worth pursuing, which are worth ignoring, and which will actively hurt you.
6 min read
Module 10: Technical SEO essentials
The short list of technical things that genuinely matter for a small-business site, and the long list you can ignore.
7 min read
Module 11: AI search and answer-engine visibility
What actually changes when customers ask an assistant instead of a search box — and what does not change at all.
6 min read
Module 12: Analytics and measuring results
The four numbers a small business should actually watch, and why the rest are a distraction.
6 min read
Module 13: Your 90-day visibility plan
The whole course as a sequence you can actually complete around a working week.
5 min read
Free tools to go with it
Three small tools that do the work the exercises ask for: a listing completeness checker, a search result preview, and a campaign link builder. They run in your browser and store nothing.
Why this is free
A directory is only worth using if the businesses in it are worth finding. Teaching owners how to be findable makes every listing better, including yours. If you would rather someone did the work for you, we can help with that — but the course stands on its own, and nothing here is held back for a paying version.
Add your business free — promotion is always optional.