Tools

Campaign link builder

Tagged links let your analytics tell you which post, email or flyer actually produced an enquiry. The tags only help if they are spelled the same way every time, which is what this enforces.

Common starting points

Where the link is published.

The kind of channel.

What you are running.

Use it to tell two versions of the same post apart.

Your link

Enter the page address you want to link to.

Things worth knowing

  • · Tags only work where your analytics reads them; they do nothing on their own.
  • · Never tag internal links between pages of your own site — it restarts the visit and corrupts your source data.
  • · Anything you put in a tag is visible in the address bar, so keep it non-sensitive.

What to do with the numbers afterwards is module 12 of the free course.