Module 13 of 13

Your 90-day visibility plan

The whole course as a sequence you can actually complete around a working week.

5 min read · free, no sign-up

Days 1-30: be findable at all

Claim and complete your Google Business Profile. Fix your name, address and phone everywhere they appear. Make your homepage state your trade and town in plain words. List your business in directories real customers use, this one included.

This month is unglamorous and produces most of the result. Nothing here requires a budget, an agency or a redesign — it is a claim form, a spreadsheet of your details, and one honest sentence on your homepage.

Days 31-60: be choosable

Give each service its own page. Ask every happy customer for a review, and reply to all of them. Add real photographs. Fix the worst technical problems: oversized images, missing titles, anything blocking a phone call on mobile.

Days 61-90: be preferable

Write the three pages that answer your most-asked questions honestly, with numbers. Pursue three genuine local mentions. Start the enquiry log from module 12 and keep it for good.

Then repeat the audit from module 1. The tick marks will have moved, and you will know exactly which of the five routes still needs work.

In practice — A window-cleaning round in Ipswich

One owner, no marketing budget, two hours a week. Ninety days in: map listing claimed and complete, 23 new reviews, four service pages, and a price page nobody else in the town had.

None of it was clever. All of it was ordinary work done in order.

Action checklist

  • Month 1: profile claimed, details consistent, homepage plain, listed in real directories.
  • Month 2: a page per service, reviews asked for and answered, real photos, technical basics fixed.
  • Month 3: three honest answer pages, three genuine local mentions, enquiry log running.
  • Day 90: repeat the module 1 audit and compare.
  • Book two hours a week in the diary and defend it.

Free tool for this lesson

Listing completeness checker does this lesson's work in your browser. Nothing is stored and no sign-up is needed.

Exercise

Put the three monthly blocks in your calendar now, as recurring two-hour appointments. The businesses that get visible are not the ones that know more; they are the ones that keep the appointment.

Time needed: 10 minutes

Read the source

Primary documentation, so you can check anything here rather than take our word for it.

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